That said, some wines are not made for drinking. I have noticed over the years, people who become fixated on wine long enough, begin coveting the bizarre tastes, the hard-to-find, the wine-beyond-price.
For the everyday olfactory worker, this fetish for strangeness can not be talked about in polite company.
You can not admit too much to your own personal preferences. To the outside world, if you talk about wine, you are supposed to be objective arbiters of quality who can communicate to the largest audience possible; it is better to supress your boredom with the clean, choc-berry matrix and the desire for new kingdoms of taste by hiding the key in the cellar.
The other reason is the blank look given to people who don’t understand. No one wants to be elitist. What I am talking about is a different thing altogether; it is not about purposely alienating yourself from everyday tastes: you just find yourself there.
If fetishes are about “a course of action to which one has an excessive and irrational commitment,” then most people I know in the wine industry could say that about the search for flavours.
I am ashamed to admit, these wines recently have given me a delicious thrill even though for most people they will probably taste “wrong”.
Mezzacorona’s 07 Teroldego Rotaliano Riserva from the Alps in Trentino is wine as extreme sport. It is a surreal parade of flavour: meat strawberry, leather blackcurrant, prune black pepper and a menacing medicinal smoke that would turn-off the most malevolent of spirits.
R. Lopez de Heredia Viña Tondonia Blanco is a difficult, sherry taste. Try the Viña Tondonia Rosado Gran Reserva 2000. This wine seems to upset people as if they were asked to complete a folder of accounting over their summer holidays. There is no friendly, fruity, typical pink wine taste – this tastes like it is on the verge of dying on your tongue from being lost in the Spanish desert. I like it intellectually, I want to know the ancient vines, I can see it tastes of the land and admire how annoying it is for not fitting the stereotype of Rose. I am not sure who I could drink it with, which makes it the most contrarian Rose out there.
I know it is always a bit mean, giving out zero sugar girlfriend, always with a bitchy comeback, but how good is Tarlant Zero Brut Nature. Ultra-dry, the tongue is in pain for a few seconds. That will turn off most people immediately. But it is one of the most interesting Champagnes out there. And if you have it once, you want to try it again just for the sting.
My twitter note from the Annual Champagne Tasting (11 March 2011), this is “only for the hard core flagellic booze taster. So I like it a lot …” Serious fun, but a strange party.