It’s not the exotic Oriental I expected. No Alladin’s cave here; no curling incense from a genie bottle amongst piles of gold coins and jewels. Quite the contrary.
Imagine you are in a Swiss bank with a biometric password standing in an air-conditioned vault – piled high with pure gold slabs. This is a serious perfume.
After testing it, I ran my nose up and down the inside of my forearm all day as if it had turned into a smooth bar of gold bullion. The smell is streamlined and modern with the base note a derivative of saffron with notes of pepper, coriander, geranium and amber.
It reminds me somewhat of Cinema, by Yves Saint Laurent (perhaps, the amber?); although if this is solid gold bullion, Cinema is more like a Solid Gold dancer in comparison. Personally, I imagine an older woman wearing it. But no doubt it will be a big hit in China. Eight is a lucky number in Asian cultures; and so, 888 is particularly auspicious.
For me, the only thing that smells equally good on everyone is money. Not everyone can wear gold.
Launched this month, it has a limited release.
Link: Available at doverstreetmarket.com (London).