In Montpellier for Vinisud 2016
Last week I was at Vinisud 2016 in Montpellier for the Mediterranean wine trade fair. It was my first time at this event, and as far as locations go, you could not do better than tasting wines on the sunny coast of France in February. I was there as a Vinisud Ambassador, along with Charlie Arturaola (producer of the film, “The Ways of Wine” and other wine films), Denise Medrano (The Wine Sleuth), and Michelle Williams (Rocking Red Blog). The Ambassador team was a social media powerhouse, becoming a sounding board for the producers and presentations. In a single day, the TweetReach broke new records via the official #VINISUD2016 hashtag with nearly 1,500 twitter posts recorded. According to Sylvain Dadé of specialist agency SOWINE, which hosted the Vinisud Digital Hub, over the last two days of the show, 533,000 accounts were reached with 4.8 million prints. On Tuesday, we found #Vinisud2016 was trending on twitter alongside that other little event going on at the time, The Grammys (!). Charlie, Denise and Michelle are true social media professionals at the top of their game; each of their presentations at …