Zero Is where the Real Fun starts. There’s too much counting Everywhere else! – Hafiz, I heard God Laughing * Technology, as Max Frisch said, is the art of arranging the real so that we no longer notice it. In a hotel room in Instanbul, on the way home from the Digital Wine Communications Conference in Izmir, I can hear the call to prayer bouncing around the minarets across the city and I am wondering: what makes Turkish wine so distinctly Turkish? It was a question that I knew had no easy answers.