Well, knock me over with a feather. The new Kylie Minogue Côtes de Provence Rosé is quite a serious Provençal rosé.
Hints of red apple, flat white peaches, thyme-lavender garrigue notes. Dry and vinous. Provence rosé doesn’t get much better.
Earlier this year, the entry-level £9 “Kylie” Vin de France rosé sold out three times over in Tesco – released to coincide with her 52nd birthday.
The Kylie Minogue Côtes de Provence rosé is in quite a different style from the first “Kylie” wine. This wine has a sense of place.
Holiday in Provence
The winemaker is Christophe Gautier at Château des Anglades, a 27-hectare estate near Hyères on the Côte d’Azur, which is in the process of organic certification.
Kylie Minogue chose the Provence rosé blend from samples sent to her West London home during lockdown (Grenache 50%, Cinsault 40%, Rolle 10%).
Fo all those down the back, who would not be satisfied until she swapped pop star aristocracy to clean out stainless steel vats, she bravely admits she is not involved in the winemaking.
Kylie Wine Empire
She has bigger plans. The two Rosés released to date are only the beginning.
Her range starts with democratically-priced wines from the south of France. Along with the original “Kylie” Vin de France Rosé at £9 per bottle, today sees a “Kylie” Pays d’Oc Merlot and Gascony Sauvignon Blanc and join the stable.
Following the Kylie Minogue Côtes de Provence Rosé, her next wines in the premium tier will be a Margaret River Chardonnay and a Yarra Valley Pinot Noir, reports Drinks Business.
According to her own website, Kylie Minogue Côtes de Provence Rosé is limited to 672 cases, and is only available on her website:
Better the Devil You Know
Compared to other celebrity wines, there is an inclusiveness to the Kylie brand that has been developed over decades. It’s something too easily forgotten by wine professionals: her wine range embraces all people. There are steps on the wine journey and not everyone is at the same stage.
If you are a fan, after a few glasses of shimmery rosé, it’s hard not to belt out at least one of her songs from her three decade career. For her many fans, the thrill of drinking Kylie’s wine will be irresistible.
During a pandemic, a little star dust in your life is worth every penny.
Even if you are not a fan of Kylie Minogue, this Côtes de Provence rosé can stand alone on quality.
First published on Instagram @winewomansong
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